I have put together a curriculum for a conversion optimization master course. This 100% online self-study course will only be available for 3 days: May 29 through 31st, 2014.
This program has been tested and improved with the help of my 70 private coaching clients.
The skills you gain will benefit you for years to come. You will learn how the best conversion rate experts in the world approach conversion optimization. This course will teach you the methodology, tools and mindset needed to become a successful optimizer - and make *any* website sell.
|WHAT'S INCLUDED IN THE COURSE|
|Big Picture, where to start, mindset||✔|
|How to conduct conversion research||✔|
|Google Analytics top reports and data interpretation||✔|
|Qualitative research: interviews, surveys, polls||✔|
|Mouse tracking and heat maps||✔|
|Usability and user testing||✔|
|Managing and selling CRO projects||✔|
|Best Practice library and checklists||✔|
|Landing page optimization||✔|
|Images & video optimization||✔|
|Numbers & statistics||✔|
|Developing test hypotheses||✔|
|Iterative testing and learn from test results||✔|
|Site speed optimization||✔|
Real conversion optimization know-how is still rare.
Most top practitioners aren't really keen to share their best stuff. Even the best blogs won't go deep enough, and don't cover everything. Also, as "Conversion Rate Optimization" becomes the next buzzword in online marketing, there's more and more junk information out there. The best way is to learn from somebody who has been doing this for years.
Sure - there is no substitution for hands-on experience. You won't become a conversion god overnight. Like a good college program, this course will set you on the right path to become the master of the trade.
You will only be able to join during these 3 days: May 29th, May 30th and May 31st. Don't miss it.
Questions? Email me firstname.lastname@example.org